- Corporate brand architecture
- Logo & layout guideline
About the project
GSB is a leading business-to-business procurement company working across 12 different industries.
As the company grew, so had its brand, with initiatives and sub-brands immerging to target specific markets.
A brand manual was required to define the hierarchies in the brand architecture and how the corporate brand works in synergy with its sub-brands in one visual system.
Specific guidelines were adapted to consider the logo’s relationship with one another and in association with partnership logos.
A design grid was also implemented to unify all collateral and a series of templates were created for the in-house team to utilize. This covers layout templates for reports, proposals, letter, powerpoint and forms.