Brand Manual

Corporate brand architecture
Logo & layout guideline

About the project

GSB is a leading business-to-business procurement company working across 12 different industries.

As the company grew, so had its brand, with initiatives and sub-brands immerging to target specific markets.

A brand manual was required to define the hierarchies in the brand architecture and how the corporate brand works in synergy with its sub-brands in one visual system.

Specific guidelines were adapted to consider the logo’s relationship with one another and in association with partnership logos.

A design grid was also implemented to unify all collateral and a series of templates were created for the in-house team to utilize. This covers layout templates for reports, proposals, letter, powerpoint and forms.